Over three decades of orthopedic technician experience

Two international patents

Designed to provide relief for your feet

Fits most types of feet

Free returns & size exchanges

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Denise pumps in suede with orthopedic insole by Swedish Stinaa.J

Shoe care

Our shoes

Prolong the life of your Stinaas and look sharp on any occasion.

Stinaa.J helps you to know your feet better

How the shoes are made

Our shoes

We started developing our future shoe line already in 2015. The shoes are created according to our “inside-to-outside” approach where the design of a shoe is created around and works together with an insole to maximize the effect and benefits for your feet, knees, hips, and lower back.

This is Johan Andersson

Amazing people

Johan Andersson is not only the CEO of the family business Mellby Gård, but he is also a passionate investor. His goal is to leave behind something better than what he took over, he is thinking for generations, and that’s why he doesn’t make any plans for three or five years ahead.

Explore: Nora

Our shoes

City chic or casual, our new Nora boots will be a part of your wardrobe for many years to come. The choice has never been easier - the boots both look good and help you move freely without pain all day long.

This is Sarah Friar

Amazing people

Through building real-world connections with those nearby, Sarah Friar started NEXTDOOR with one purpose: to cultivate a kinder world where everyone has a neighborhood to rely on. "We help and encourage people to take online conversations offline and into the real world.

Explore: Lova

Our shoes

Lova sneaker is made of high-quality leather, with a rubber sole and sits high on the ankle. It is a hybrid between the signature chunky sneakers and our winter boot. To add to our core minimalist design she is detailed with our signature minimal logo-print.

Wedding shoes you will want to wear again and again

Our shoes

Whether you consider yourself a classic, modern or alternative bride, the ultimate wedding shoe is the one by Stinaa.J. All our shoes support the natural movement and shape of your feet, allowing you to enjoy your special day and night!

Here are some tips that are good to keep in mind when investing in a pair of bridal shoes.

Perfect your work look

Our shoes

After a long time of working from home, many of us are slowly returning to the office – and dressing for work once again. Whether you’ve continued to style a high heel look or leaned into a chill sneaker vibe, now is the time to give your shoe wardrobe a fresh start.

Stay true to your style

Our shoes

Bring a stylish touch to your wardrobe with Scandinavian minimalist design, orthopedic innovation, and sustainable craftsmanship.

Introducing Ida sandal

Our shoes

Whatever type of activity or travel sparks your interest – a trip to a whitewashed beach on a tropical island, a city stroll, or an adventure through the scenic countryside, make sure your vacay look stays sharp, and your feet - thrive. Explore the Ida sandal by Stinaa.J.

This is William Värnild

Amazing people

William Värnild has not only been a makeup artist for almost two decades, but he is also a brilliant PR mind. Not long ago he started the company PR TO GO, which is a digital PR agency that facilitates the daily work of stylists, journalists, and influencers.

This is Richard Woodbridge

Amazing people

Richard Woodbridge became the CEO of Oscar Jacobson in the middle of the pandemic, but instead of seeing that as a challenge, he saw it as an opportunity to get to know all parts of the company. His driving force as a leader is the result, in other words; to set and achieve goals with the company.

The Summer Memo

Our shoes

This season’s most covetable summer shoes are an effortless addition to any closet – not to mention a failsafe way to elevate your off-duty look. In this summer memo, you will find shoes that your body will love - from a picnic in the park to attending brunch and a gallery, or perhaps even a small celebration. Bring on the sunshine.

This is Roger Dupé

Amazing people

When Roger Dupé was younger he wanted to become a professional football player, but life took a different turn. At the age of 19 he was scouted by a model agency and today he is not only a famous model that you can see all over the world, but he is also a successful entrepreneur who wants to make a difference in the world. He wants to inspire young people to dare to believe in themselves and to invest in their dreams no matter what background they have.

Hugo 7.0 sneaker for men

Our shoes

We started this project four years ago - the mission was to create the ultimate sneaker. We now present Hugo 7.0.

Boots designed to last

Our shoes

We have created two world patented insoles to fit both high heels and flats. Our hybrid footwear prevents pain, injuries and can help already damaged feet.

The Valentine’s edit

Our shoes

Valentine's day is just around the corner and we've picked out the sweetest gift just for you. Take a break from traditional hearts and roses. Romance for the modern woman reads Stinaa.J shoes.