This is Emma Israelsson
Emma Israelsson created her jewellery line, which gratefully goes under the same name, seven years ago. She founded her business with great passion, a clear vision and a deep desire to build a business that matters. In addition to inspiring women around the world, she emphasizes the importance of sustainability during production along with giving 10% of business profits to carefully selected charities.
This is Linda Andersson
This week, we have met with Linda Andersson. She run’s Sweden’s biggest baking blog along with two Instagram accounts’: “Lindas bakskola” and “Lindas matskola”. In addition, she has published four baking books, two are underway. The cherry on top? She’s a part-time self-employed hairdresser. It’s safe to say that she has a lot on her plate.
This is Tara Derakshan
This week we've spoken with one of the two founders' of popular perfume service Sniph, Tara Derakshan, to find out how she and her co-founder Lisa are transforming a traditional industry with innovation and passion. Tara tells us how we can all create a magical scent wardrobe, as well as why she would rather ask for forgiveness than for permission... Also, find out which scent characterizes the Stinaa.J woman!
This is Mathilda Wibom Westerberg
Get to know founder of popular bedding brand JUNIPER, Mathilda Wibom Westerberg, and find out why she never felt prepared to become an entrepreneur. Creating bedding from the finest cotton on earth with that luxury feel, Mathilda's brand JUNIPER focuses on bringing a hotel experience to her customers' own homes with a much reduced price tag. In this week's founder's story, read about how Mathilda decided to listen to her gut feeling and go for it, as well as her three top tips for anyone that wants to be an entrepreneur (spoiler: they're good!).
This is Moa Danielson
In the second part of our series "Founder's story", we've caught up with Moa Danielson. She is the owner of fashion boutique QC Corner (a Stinaa.J retailer) and here tells us about making a job out of your passion. Read about about how bad experiences can be the best thing for forming a good idea, as well as how to get through both the good and the bad times of being an entrepreneur. See Moa's story here and shop our shoes at QC Corner in Gothenburg!