What our shoes do for you

Human feet are fascinating and important – they affect our whole body in numerous ways.

Let us compare human body to a car: the lack of shock absorbers, incorrect wheel alignment or skewed tires put both you as a driver and your fellow passengers at risk. It also wears down the vehicles whole system putting extra pressure on other parts. From a biomechanical perspective human body works in a similar way.

When your low arch does not get enough damping support it pulls the lower leg in an inward rotation, angles the knee joint inwards and tilts the pelvis forward – ouch! High arches, on the other hand, give you rigid feet placing a heavy load on the pads and increasing pressure while directing it upwards to your knee joints and lumbar spine.

Depending on the type of the feet and the load, some parts of the body will be exposed to greater forces and wear down faster.

Pronation is how your feet move and their ability to absorb micro-shocks when hitting the surface. When you walk or run, your foot naturally angles inward a little to dampen the impact when the foot hits the ground.

When the feet are angled (rolling inwards) too much it is called overpronation. This is a bad for your body and we want to prevent and minimize this as much as possible. Approximately 60% of population struggles with overpronation.

When the foot does not roll inward enough, or even rolls outward instead, it is called supination.
Approximately 10% of population struggles with supination.

Overpronation and supination prevent the body from distributing the force from the impact evenly when the foot hits the ground. This means an increased risk of injuries to the feet, knees, hips and back.

Neutral step means that the foot does not pronate or supine when landing on the surface. The heel tendon is straight, and pressure is even through the entire sole of the foot. The neutral running step starts with placing the weight on the outside of the heel, rolling on over the midfoot and pushing away over the big toe.

Treat your feet as your dearest asset – choose your shoes carefully and prevent injuries in time.

Stinaa.J helps you on this quest:

• Our technicians have analyzed the shape of the feet and movement patterns of people across the globe to create a product that will work for most people
• Our designers choose only best materials and design each shoe around the insoles for the seamless look and feel
• We have a living practical knowledge of body biomechanics and work closely with orthopedic clinics of Stockholm
• You finally get to experience that the inside of a good shoe is never flat

At last but not least – you enjoy shoes that are both beautiful and take care of your body.