We spent over three decades gathering knowledge and data for research and development. During the period of January 2016 – July 2021 we focused on test launches of heels and sneakers in Sweden – our home and pilot country. During the same period we acquired two world patents – for Stinaa.Js 3-step system and 5-bar system, a time and resource-consuming endeavour, yet so important for building a strong brand and products of a real consumer value.

Since August, 2021 we have entered an expansion phase, both in terms of markets as well as new product development. We operate a successful e-commerce business, shipping to over 40 countries. For more tactile experience we run a Studio in central Stockholm. Both sales channels develop and grow because we put our customers first and carefully listen to their feedback on issues like fit, sizing, look & feel, health improvement. We listen, we learn and we improve with every sold pair of Stinaas.

By combining Swedish minimalist design with sustainable European craftsmanship and orthopedic knowledge and innovation, we have created shoes that both look great and take care of your body.

Our experienced orthopedic technical team has created fashionable shoes with an orthopedic inside for those who want to prevent strain injuries or who already have problems with pain in the feet, knees, legs, hips and back. Our insoles help feet regain their natural shape. They support the arches, increase stability and decrease the rotational forces that all human feet are exposed to. As a result, the risks of uneven pressure and damage on the feet, knees, hips and lower back decreases dramatically.

Stinaa.Js dynamic orthopedic insoles have been developed during over three decades of work with patients and based on 3D-scans of millions of feet across the world. We use the world’s most cushioning materials to ensure that feet are supported throughout the day.

We have worked together with some of the world’s renowned experts in orthopedic techniques and Europe’s most recognized shoe manufacturers. Every insole is tested and upon test completion the drawings, functional sketches and material selection are sent to our trusted manufacturer Bauerfeind in Germany. The materials are carefully selected from Italy, Spain and Portugal and then collected in Portugal where the shoes are assembled by hand. Each shoe passes at least twenty-three hands during the manufacturing process.

Human body moves differently depending on the shape, drop and the heel height of the footwear, that is why we base our collections on two world patents for two different variants of dynamic orthopedic insoles: one for flats and one for heels – like our pump Felicia.

Every shoe model is tested both in a lab environment and by selected customers or patients of partner orthopedic clinics of Stockholm. We check the fit, function and gather valuable feedback. In average, it takes up to seven different samples until a shoe model is approved and included in our collection – what ́s best for our customers is our top priority.

The lasts and the shapes of Stinaa.J footwear fit most feet, provide shock absorption and relief in each of the four phases of giat (walking, running) such as: contact phase (heelstrike), foot-flat phase (loading response), mid-stance and propulsive phase (push-off, acceleration, mid-swing, deceleration).