Explore the new FW20 collection

Innovative Technology That Will Change The Shoe World

Based on data from more than 1 million 3D scanned feet, 30 years of orthopedic experience and materials developed by the space industry, we have created two world patented insoles to fit both high heels and flats. Our hybrid footwear prevents pain, injuries and can help already damaged feet.

Want to know more?

What makes us stand out from the rest?

Stinaa.J was launched in 2016, based on a dream to create heels for the modern and conscious woman. Stina Andersson was tired of hurting and damaged feet, and decided to develop heels that call for both form and function. ⁠Our purpose is to empower women by creating shoes that make them feel, and look great. For many women, high heels bring the right amount of confidence and power - not to mention style. At the same time, they contribute to both pain and injury. Our original shoe was the high heel. However, as our technique has continued to develop, we realized the extent of the market. Hence, we decided to expand our collection, creating a shoe for every occasion.

Read more

Founders Story

“The high heel – a symbol of power and femininity – worn by strong women anywhere, anytime.”

– Stina Andersson, founder of STINAA.J

This interview series is created by Team Stinaa.J to empower female entrepreneurs, and give them an opportunity to tell their stories in their own words.

Read more
Join Stinaa.J