Stinaa.J - Shoes suitable anywhere, anytime. Combining form and function

Discover our
new arrivals

Denise – Light Blue 9 cm

450.00 USD

Anita – Light Blue Suede

Nelly – Metallic leather (Limited edition)

400.00 USD

Nelly – White Leather

400.00 USD

Nelly – Black Leather

400.00 USD

Special offer

Anita – Navy Blue Suede

315.00 USD ~~450.00 USD~~

Lova – White Leather

410.00 USD

Denise – Beige Suede 6 cm

450.00 USD

Denise – Black Leather 9 cm

What makes us stand out?

Have a look inside our shoes

Based on data from more than 1 million 3D scanned feet, 30 years of orthopedic experience and materials developed by the space industry, we have created two world patented insoles to fit both high heels and flats. Our hybrid footwear prevents pain, injuries and can help already damaged feet. Book…

Discover the technology

3d scanning

With our 3D scanner we can get a thorough picture of how your feet are constructed when it comes to form, strengths and weaknesses. Together with our last making machine, we can customize your Stinaa.J shoes to fit you individually. We want to make sure our customers get the best…

Memory foam

“The best thing about adding memory foam to the insole is that we can create shoes that mold individually after each woman's feet when she's wearing them, and that the insole after use goes back to its original shape. The type of memory foam we’ve selected is optimal for shoes…

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Founder's Story

“The high heel – a symbol of power and femininity – worn by strong women anywhere, anytime.”

– Stina Andersson, founder of STINAA.J

This interview series is created by Team Stinaa.J to empower female entrepreneurs, and give them an opportunity to tell their stories in their own words.