FOUNDER’S STORY
“The high heel – a symbol of power and femininity – worn by strong women anywhere, anytime.”
– Stina Andersson, founder of STINAA.J
This interview series is created by Team Stinaa.J to empower female entrepreneurs, and give them an opportunity to tell their stories in their own words.
The Power Heel
The high heel - a symbol of power and femininity - worn by strong women anywhere, anytime. Some are plain. Some wear print. Some are simply black and shiny.
It's a shame how most heels have one thing in common: they hurt and are uncomfortable. Therefore, we have made it our mission to create a heel that is chic and timeless, yet comfortable - the power heel.
Based on data from more than 1 million 3D scanned feet, 30 years of orthopedic experience and materials developed by the space industry, we have created two world patented insoles to fit both high heels and flats.
The Stinaa.J shoe combines fashion with technology and innovation, with the overall aim of revolutionizing the shoe industry!
Stinaa.J was launched in 2016 based on a dream to create heels for the modern and conscious woman. Stina Andersson was tired of hurting and damaged feet, and therefore decided to develop orthopedic solutions for women wanting to wear heels. Our purpose is to empower women by making shoes that make them both feel and look great. For many women, the high heel gives confidence, power and style. At the same time it causes much pain and injury. Our original shoe was our high heel which has our world patented insole. However, as the techniques and solutions developed we realized that we could do more for all women. We therefore decided to develop more orthopedic solutions in all styles, which has resulted in a collection for all occasions.
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