Richard Woodbridge became the CEO of Oscar Jacobson in the middle of the pandemic, but instead of seeing it as a challenge, he viewed it as an opportunity to get to know every part of the company. His driving force as a leader is results, in other words, setting goals for the company and achieving them.
Why did you first come into contact with Oscar Jacobson?
Through my dad’s suit wardrobe sometime in the 1990s.
You became CEO in June 2020, during the pandemic. How would you describe your first year?
Of course, it was an unusual time to step into a new role during a global pandemic. At the same time, it did not change our long-term plans, but rather accelerated them. What we initially believed would evolve over several years instead happened within the span of a single year.
The pandemic also meant that we had to review the company in detail and identify areas where we could operate more efficiently. That process is always valuable, but it also gave me, as the new CEO, an opportunity to gain a deeper understanding of every part of the business.
What do you see as your most important task as CEO of Oscar Jacobson?
Oscar Jacobson is a well-established brand within a 118-year history and a strong tradition of expertise in menswear. We want to continue developing the brand by further strengthening product categories beyond jackets and suits, expanding internationally, and at the same time continuing to strengthen our own stores, both physical retail and e-commerce.
What drives you as a leader?
Results. Just like in sports, achievements and results are ultimately what matter. Beginning a group of people together, developing as a team, and achieving our goals is my greatest driving force as a leader.
Work-life balance has become increasingly important in today’s fast-paced world. How do you make sure to prioritize movement and exercise in your everyday life?
I always try to prioritize exercise, and when balancing work and life with small children, running is often the easiest and most realistic form of training to fit into everyday life.
Quick questions!
- Suit or casual?
Definitely a suit, but preferably mixed with more casual pieces. - Classic design or trends?
Classic design that remains relevant and timeless over time. - What do you spend the most money on in your wardrobe?
Suits. Recently, I have expanded both my collection of linen suits and brown suits. - Your best style tip for work?
Dare to replace the traditional blazer with a more tailored overshirt or shirt jacket, and preferably wear it as a full suit together with mathing trousers. Also, don’t be afraid to occasionally replace the classic blue or gray suit with a green or brown one. - Sneakers with a suit, yes or no?
Definitely yes!
