The world of Stinaa.J

Stinaa.J was founded in the spring of 2015. We aim to revolutionize a business that prioritizes style over comfort. By combining Swedish minimalist design with sustainable high-quality craftsmanship and orthopedic knowledge and innovation, we have created a shoe to be worn by strong, confident and powerful women – you!

Our patented orthopedic insoles are based on data from more than 1 million 3D scanned feet, 30 years of orthopedic experience and 3 different NASA materials. We use the world’s most cushioning materials to ensure that the foot is supported throughout the day. Our insole makes sure the foot regains its natural form, by supporting the arch as well as providing both stability and cushioning. Additionally it increases the foot’s stability, and decreases the rotational forces that the feet are exposed to. As a result, it decreases the risk of uneven pressure on the foot, knee, hip and lower back. We have worked together with some of the world’s most foremost experts in orthopedic techniques and Europe’s most recognized shoe manufacturers.

What we do

We took the initiative to start Stinaa.J because we were tired of hurting and damaged feet. We want to empower women by making shoes that make them both look and feel great, because we don't compromise on style or comfort.

For many women, the high heel gives confidence, power and style. At the same time it causes much pain and injury. So, we decided to do something about this. Our original shoe was our high heel, where each pair comes with our world patented insole made from the world's most cushioning materials, developed by NASA. As our technique and solutions developed, we realized we can do more for both women and men. Therefore we decided to develop orthopedic solutions for more styles which resulted in a collection for both women and men, with shoes for any occasion.

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Stina Andersson - Creative director and founder

Stina is a civil engineer with a background within sustainability issues, PR and communication. Her passions' include shoes, design and health. She took the initiative to launch Stinaa.J, because she was tired of having to compromise between style and health.

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Peter Hedström – Orthopedic technician and CEO

Peter has worked as an orthopedic technician for more than 30 years, and has helped some of the world’s most famous athletes. He has also helped thousands' of men and women to both treat and prevent injuries. Peter is passionate about anatomy, biomechanics, health, shoes and fashion. To be part of a team that aims to develop and manufacture the world's best high-heel is a dream come true.

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