Our story

Stinaa.J was founded during the spring 2015 and five years later we are growing more than ever. The knowledge, data and technique has been developed during 30 years of orthopedic experience. Read about Stinaa.J and get to know our story!

We took the initiative to start Stinaa.J because we were tired of hurting and damaged feet. We want to empower women by making shoes that make them both look and feel great, because we don't compromise on style or comfort.

For many women, the high heel gives confidence, power and style. At the same time it causes much pain and injury. So, we decided to do something about this. Our original shoe was our high heel, where each pair comes with our world patented insole made from the world’s most cushioning materials, which are developed by NASA. As our technique and solutions developed, we realized we can do more for both women and men. Therefore we decided to develop orthopedic solutions for more styles which resulted in a collection for both women and men, with shoes for any occasion.

We build our shoes from the inside out so the starting point to any design is always our orthopedically developed insole. After that we build the shoe with the best possible shape, materials, technique and design we can find.

Our DNA is based on three elements

• European craftsmanship – We work with premium shoe producers to ensure the highest quality.

• Classic and elegant design – Our design is for women and men that appreciate fashion that lasts.

• Orthopedic innovation – Based on 30 years of experience, data from more than a million 3D scanned feet as well as the world’s most cushioning materials.

Who we are

Stina Andersson – Creative director and Founder

Stina is a civil engineer with a background within sustainability issues, PR and communication. Her passions include shoes, design and health. She took the initiative to Stinaa.J because she was tired of compromising between her style and her health, so she decided to find a solution.

Peter Hedström – Orthopedic technician and CEO

Peter has worked as an orthopedic technician for more than 30 years and has helped some of the world’s most famous athletes within various sports. He has also helped thousands of men and women to treat and prevent injuries. Peter is passionate about anatomy, biomechanics, health, shoes and fashion. Being part of a team whose goal is to develop and manufacture the world’s best high-heeled shoe is a dream come true.


Discover More

Follow our Instagram to discover daily inspiration and more.
Follow us