Hugo 7.0 sneaker for men

We started this project four years ago - the mission was to create the ultimate sneaker. We now present Hugo 7.0.

Our shoes

Watch our Orthopedic Technician and Co-founder Peter Hedström explain the technology behind Hugo 7.0.⁠

“We have used technology that can be found in the space and running shoe industry. The midsole is designed to provide maximum shock absorption and stability. The combination of the design of the shoe and the design of the insole ensures that the foot, knee, hip and back maintain a correct position all day every day.”


Hugo sneaker