As a designer at Stinaa.J, I think about the bigger picture - are we missing any design? What are our customers asking for?
We know that the more hours our customers spend in Stinaa.J shoes, the better their bodies will feel in the long run. Therefore, we want to offer shoes that carry you through life – and are suitable for most occasions. My vision is that you should be able to wear Stinaa.J from morning to night, regardless of whether you’re going to work, on holiday, or heading to a party.
The core of Stinaa.J has always been the high-heeled shoe. The idea for Stinaa.J came one evening when I had dinner with my husband and needed to walk home from the restaurant barefoot because my feet hurt so much from my heels. So many women silently suffer like that – it is unacceptable! There and then I decided to find a solution. That was the starting point for the brand Stinaa.J.
The secret behind our beautiful heels is the groundbreaking orthopedic technology invented by my co-founder Peter. We call it The 3-Step System – and it lies at the very core of every heeled shoe we design. Our heels are special in many ways. They have wider lasts, the heels are more stable and they even have special shock-absorbing qualities. The heel and the forefoot have the world’s most shock-absorbing materials, developed by the space industry. All this together means that you can walk in your beloved heels for hours, without the sensations of pain or discomfort.
We have just launched a new pump model with a 10cm heel – Jackie. It is designed for all of you who prefer heels without a platform. We chose to make the heel a little wider and thus more stable to be able to compensate for the higher drop. We were also careful with the shape of the lasts – to make sure the feet can resist a higher drop.
As usual, the design in Jackie is classic and timeless. We started with the colors black and cherry red in suede – such amazing combinations for the SS24. We hope many women enjoy Jackie.