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The Valentine’s edit

Our shoes

Valentine's day is just around the corner and we've picked out the sweetest gift just for you. Take a break from traditional hearts and roses. Romance for the modern woman reads Stinaa.J shoes.

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Our founder Stina Andersson

Founder’s story: Stina Andersson

Amazing people

Discover how STINAA.J was created. Our founder, Stina, shares how the idea of rethinking high heels through movement, structure, and innovation first came about, why she decided to leave her career in PR, and what it took for her to truly believe in her dream. Here is the story behind STINAA.J, told by our founder, Stina Andersson.

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The art of giving

Our shoes

Treat your self or your loved ones with our edit of the season’s most covetable delights. Our return policy has been extended until January 14th.

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This is Emma Israelsson

Amazing people

Emma Israelsson founded her jewelry brand, which proudly carries her own name, seven years ago. She built the company with great passion, a clear vision, and a deep desire to create a business that truly matters. In addition to inspiring women around the world, she places strong emphasis on sustainability in production while also donating 10% of the company’s profits to carefully selected charities.

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Our world patented technology

Our shoes

We combine fashion, technology, and innovation to redefine the shoe industry.

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Peter Hedström at Stinaa.J

A word with the expert: Peter Hedström

Our shoes

He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.

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✅ Linda Andersson | Amazing People | Stinaa.J Official Store

This is Linda Andersson

Amazing people

Linda Andersson runs Sweden’s largest baking blog, along with the two Instagram accounts “Lindas Bakskola” and “Lindas Matskola.” In addition, she has published four baking books, with two more currently in progress. And as if that were not enough, she also works part-time as a self-employed hairdresser. It is safe to say that she has a lot on her plate.

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Tara Derakshan

This is Tara Derakshan

Amazing people

Tara Derakshan is one of the two founders behind the popular fragrance service Sniph. She will tell us more about how she and her co-founder, Lisa, are transforming a traditional industry through innovation and passion. Tara shares how we can all create a magical scent wardrobe, as well as why she would rather ask for forgiveness than permission. Also, discover which scent best characterizes the STINAA.J woman.

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Juniper bedding: Interview by Stinaa.J

This is Mathilda Wibom Westerberg

Amazing people

Get to know Mathilda Wibom Westerberg, founder of the popular bedding brand JUNIPER, and discover why she never truly felt prepared to become an entrepreneur. By creating bedding from some of the world’s finest cotton with a luxurious hotel feel, JUNIPER focuses on bringing the experience of a premium hotel stay into people’s homes, but at a more accessible price point.
In this Founder’s Story, Mathilda shares how she decided to trust her gut feeling and go for it, along with her three best pieces of advice for anyone dreaming of becoming an entrepreneur (spoiler: they are good!).

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Josefine Persson, by Stinaa.J

This is Josefine Persson

Amazing people

In this interview, Josefine shares how a trip to Los Angeles became the first stepping stone toward becoming a freelance photographer, and why she believes everyone should study self-development. She also reveals her simple advice for anyone dreaming of starting their own business (hint: it is only two words).

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Moa Danielson, interview by Stinaa.J

This is Moa Danielson

Amazing people

In this part of our series “Founder’s Story,” we caught up with Moa Danielson, owner of the fashion boutique QC Corner, one of our beloved STINAA.J retailers. She shares her journey of turning passion into a career, how difficult experiences sometimes become the foundation for great ideas, and how important it is to get through both the highs and lows of entrepreneurship with the right people around you.
Discover Moa’s story below and shop our shoes at QC Corner in Gothenburg.

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The Essential Collection

Our shoes

We're proud to present to you our SS20 collection, including new colors and models designed to fit your every need this summer.

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Our Bestseller Denise

Our shoes

A classic pump with our patented orthopedic insole. Cushioning plateau, memory foam, broader front and a heel of 6- or 9cm.

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SS20: Behind the scenes

Our shoes

Let us take you behind the scenes of creating our SS20 collection! Here we let Stina guide us through her vision of the spring collection, the choice of colors and materials, as well as her styling tips for both heels and flats.

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Your perfect shoe wardrobe

Our shoes

Thinking about how to build your perfect shoe wardrobe? We hope to inspire you with our heels, flats and sneakers!

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The Stinaa.J insole

Have a look inside our shoes!

Our shoes

Let us give you an insight to our world patented insoles, and share with you what we do and why we do it. Peter Hedström, orthopedic technician and co-founder, tells us about how the Stinaa.J insole is made.

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✅ Pumps for all occasions | Women´s Heels | Stinaa.J Official Store

The Ultimate Pump Guide

Our shoes

If you ask us, our heels suit any occasion. Here you can read about our personal favorites when it comes to our different pumps.

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