SS20: Behind the scenes

Let us take you behind the scenes of creating our SS20 collection! Here we let Stina guide us through her vision of the spring collection, the choice of colors and materials, as well as her styling tips for both heels and flats.

“My conviction about timeless and sustainable fashion is as strong as ever. Buying shoes at Stinaa.J means buying a pair that will last you for the next five years, and we hope you will love them as much then as you do now. My vision when designing is to create shoes that will become an essential and lasting part of your wardrobe.”

For the SS20 collection we have worked with our signature styles, playing with inspiring colors which we hope you will love! The Stinaa.J collection always includes the classic black leather, black suede and blue suede which feel essential all year round. The spring collection also includes the light grey python, a lovely sand beige, a festive champagne metallic and two different pink nuances. These five colors feel like essential additions to the SS20 wardrobe and compliment each other perfectly.

“I’ve fallen head over heels for our new pink colors, where Anita comes in a romantic powder pink whereas Denise comes in a bold fuschia pink.”

The powder pink Anita goes perfectly with all pastell outfits we are longing for this spring, as well as light wash jeans and the oh-so-perfect white tee. The Denise in fuschia is the perfect choice when you need to spice up an all black outfit, or simply when you want to make that real shoe statement (which we often do).

"I spent a long time looking for the perfect nude color, because I want my Stinaa.J nude to have a blue undertone. The nude we've found for SS20 really feels like the ultimate nude beige, like beautiful beach sand."

Our nude heel for SS20 is probably the most worked-on color we've had in a long time, as we didn't want to settle for a yellow or red toned nude. The perfect color came to us in Milano at an Italian materials distributor who makes incredible materials in beautiful shades. The champagne metallic is another new favorite and will be our go-to when it comes to all parties and weddings this spring and summer! The best thing about the metallic is that it truly works all year round and feels as festive in June as in December. Maybe this will become a part of our staple collection?

"The light grey python has now been with us a long time and will always be a favorite as it almost feels like a neutral with its subtle color nuances and modern pattern. Works equally well with a strict work uniform at a board meeting as it does with a flirty dress on a night out with the girls."

When it comes to our sneakers and ballerina flats, these have been updated for SS20 with the 2.0 insole which features memory foam. The fit and comfort in our flat styles has also been revised and improved to fit even better on a variety of feet, as all feet truly are unique! We hope to also include our first sandal into the SS20 collection further along so keep your eyes open...