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The Valentine’s edit

Our shoes

Valentine's day is just around the corner and we've picked out the sweetest gift just for you. Take a break from traditional hearts and roses. Romance for the modern woman reads Stinaa.J shoes.

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Founder’s story: Stina Andersson

Amazing people

Find out how Stinaa.J was created. Our founder Stina tells us how the idea of creating orthopedic high heels came about, why she decided to quit her career within PR and what it took for her to really dare believe in her dream. Hereby presenting to you the story behind Stinaa.J, as told by our founder, Stina Andersson.

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The art of giving

Our shoes

Treat your self or your loved ones with our edit of the season’s most covetable delights. Our return policy has been extended until January 14th.

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This is Emma Israelsson

Amazing people

Emma Israelsson created her jewellery line, which gratefully goes under the same name, seven years ago. She founded her business with great passion, a clear vision and a deep desire to build a business that matters. In addition to inspiring women around the world, she emphasizes the importance of sustainability during production along with giving 10% of business profits to carefully selected charities.

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Our world patented technology

Our shoes

We combine fashion, technology, and innovation to redefine the shoe industry.

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A word with the expert: Peter Hedström

Our shoes

He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.

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This is Linda Andersson

Amazing people

This week, we have met with Linda Andersson. She run’s Sweden’s biggest baking blog along with two Instagram accounts’: “Lindas bakskola” and “Lindas matskola”. In addition, she has published four baking books, two are underway. The cherry on top? She’s a part-time self-employed hairdresser. It’s safe to say that she has a lot on her plate.

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This is Tara Derakshan

Amazing people

This week we've spoken with one of the two founders' of popular perfume service Sniph, Tara Derakshan, to find out how she and her co-founder Lisa are transforming a traditional industry with innovation and passion. Tara tells us how we can all create a magical scent wardrobe, as well as why she would rather ask for forgiveness than for permission... Also, find out which scent characterizes the Stinaa.J woman!

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This is Mathilda Wibom Westerberg

Amazing people

Get to know founder of popular bedding brand JUNIPER, Mathilda Wibom Westerberg, and find out why she never felt prepared to become an entrepreneur. Creating bedding from the finest cotton on earth with that luxury feel, Mathilda's brand JUNIPER focuses on bringing a hotel experience to her customers' own homes with a much reduced price tag. In this week's founder's story, read about how Mathilda decided to listen to her gut feeling and go for it, as well as her three top tips for anyone that wants to be an entrepreneur (spoiler: they're good!).

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Meet Josefine Persson

Amazing people

For this installment of our interview series we sat down with our favorite go-to photographer, Josefine Persson. If you follow us on our social media you have most definitely seen her photographs. In this interview, Josephine shares how a trip to LA became her first stepping stone into becoming a freelance photographer, and why she recommends everyone to study self development. Find out her simple tip for others wanting to start their own business (hint: it's only two words)!

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This is Moa Danielson

Amazing people

In the second part of our series "Founder's story", we've caught up with Moa Danielson. She is the owner of fashion boutique QC Corner (a Stinaa.J retailer) and here tells us about making a job out of your passion. Read about about how bad experiences can be the best thing for forming a good idea, as well as how to get through both the good and the bad times of being an entrepreneur. See Moa's story here and shop our shoes at QC Corner in Gothenburg!

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The Essential Collection

Our shoes

We're proud to present to you our SS20 collection, including new colors and models designed to fit your every need this summer.

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Our Bestseller Denise

Our shoes

A classic pump with our patented orthopedic insole. Cushioning plateau, memory foam, broader front and a heel of 6- or 9cm.

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SS20: Behind the scenes

Our shoes

Let us take you behind the scenes of creating our SS20 collection! Here we let Stina guide us through her vision of the spring collection, the choice of colors and materials, as well as her styling tips for both heels and flats.

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Your perfect shoe wardrobe

Our shoes

Thinking about how to build your perfect shoe wardrobe? We hope to inspire you with our heels, flats and sneakers!

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Have a look inside our shoes!

Our shoes

Let us give you an insight to our world patented insoles, and share with you what we do and why we do it. Peter Hedström, orthopedic technician and co-founder, tells us about how the Stinaa.J insole is made.

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✅ Pumps for all occasions | Women´s Heels | Stinaa.J Official Store

The Ultimate Pump Guide

Our shoes

If you ask us, our heels suit any occasion. Here you can read about our personal favorites when it comes to our different pumps.

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