Amazing people

This is Johan Andersson

Amazing people

Johan Andersson is not only the CEO of the family business Mellby Gård, but he is also a passionate investor. His goal is to leave behind something better than what he took over, he is thinking for generations, and that’s why he doesn’t make any plans for three or five years ahead.

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This is Sarah Friar

Amazing people

Through building real-world connections with those nearby, Sarah Friar started NEXTDOOR with one purpose: to cultivate a kinder world where everyone has a neighborhood to rely on. "We help and encourage people to take online conversations offline and into the real world.

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This is William Värnild

Amazing people

William Värnild has not only been a makeup artist for almost two decades, but he is also a brilliant PR mind. Not long ago he started the company PR TO GO, which is a digital PR agency that facilitates the daily work of stylists, journalists, and influencers.

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This is Richard Woodbridge

Amazing people

Richard Woodbridge became the CEO of Oscar Jacobson in the middle of the pandemic, but instead of seeing that as a challenge, he saw it as an opportunity to get to know all parts of the company. His driving force as a leader is the result, in other words; to set and achieve goals with the company.

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This is Roger Dupé

Amazing people

When Roger Dupé was younger he wanted to become a professional football player, but life took a different turn. At the age of 19 he was scouted by a model agency and today he is not only a famous model that you can see all over the world, but he is also a successful entrepreneur who wants to make a difference in the world. He wants to inspire young people to dare to believe in themselves and to invest in their dreams no matter what background they have.

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Founder’s story: Stina Andersson

Amazing people

Find out how Stinaa.J was created. Our founder Stina tells us how the idea of creating orthopedic high heels came about, why she decided to quit her career within PR and what it took for her to really dare believe in her dream. Hereby presenting to you the story behind Stinaa.J, as told by our founder, Stina Andersson.

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This is Emma Israelsson

Amazing people

Emma Israelsson created her jewellery line, which gratefully goes under the same name, seven years ago. She founded her business with great passion, a clear vision and a deep desire to build a business that matters. In addition to inspiring women around the world, she emphasizes the importance of sustainability during production along with giving 10% of business profits to carefully selected charities.

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This is Linda Andersson

Amazing people

This week, we have met with Linda Andersson. She run’s Sweden’s biggest baking blog along with two Instagram accounts’: “Lindas bakskola” and “Lindas matskola”. In addition, she has published four baking books, two are underway. The cherry on top? She’s a part-time self-employed hairdresser. It’s safe to say that she has a lot on her plate.

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This is Tara Derakshan

Amazing people

This week we've spoken with one of the two founders' of popular perfume service Sniph, Tara Derakshan, to find out how she and her co-founder Lisa are transforming a traditional industry with innovation and passion. Tara tells us how we can all create a magical scent wardrobe, as well as why she would rather ask for forgiveness than for permission... Also, find out which scent characterizes the Stinaa.J woman!

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This is Mathilda Wibom Westerberg

Amazing people

Get to know founder of popular bedding brand JUNIPER, Mathilda Wibom Westerberg, and find out why she never felt prepared to become an entrepreneur. Creating bedding from the finest cotton on earth with that luxury feel, Mathilda's brand JUNIPER focuses on bringing a hotel experience to her customers' own homes with a much reduced price tag. In this week's founder's story, read about how Mathilda decided to listen to her gut feeling and go for it, as well as her three top tips for anyone that wants to be an entrepreneur (spoiler: they're good!).

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Meet Josefine Persson

Amazing people

For this installment of our interview series we sat down with our favorite go-to photographer, Josefine Persson. If you follow us on our social media you have most definitely seen her photographs. In this interview, Josephine shares how a trip to LA became her first stepping stone into becoming a freelance photographer, and why she recommends everyone to study self development. Find out her simple tip for others wanting to start their own business (hint: it's only two words)!

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This is Moa Danielson

Amazing people

In the second part of our series "Founder's story", we've caught up with Moa Danielson. She is the owner of fashion boutique QC Corner (a Stinaa.J retailer) and here tells us about making a job out of your passion. Read about about how bad experiences can be the best thing for forming a good idea, as well as how to get through both the good and the bad times of being an entrepreneur. See Moa's story here and shop our shoes at QC Corner in Gothenburg!

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