I often think of my husband when I design shoes for men. He represents our target customer very well.

My husband played football when he was younger and tore his hamstring during a football match at 25. He has ever since had pain in his knees and lower back due to misalignments caused by the injury. My husband tries to exercise regularly, but the time deficit makes it challenging to reach the training goals. He feels that his pain affects his everyday life negatively.

I designed our most popular sneaker model Hugo with my husband in mind. He wears them regularly in the office and off-hours and feels much better. Stinaa.J insoles and shoes have helped my husband reduce pain significantly. He notices the difference almost immediately when he wears other footwear 🙂 The next step is to be completely pain-free and focus on the rehabilitation exercises.