Founder Stina Andersson realized the need for change after a dinner with her husband, when she couldn't walk home in her heels due to pain. To challenge and redefine an entire shoe industry, she contacted a specialist in the field, orthopedic technician Peter Hedström. With over four decades of experience treating top athletes with feet, knees, hips, and back injuries, he helped shape the fundamental principles of Stinaa.J.
We have one foot in fashion
Stinaa.J is designed by Stina Andersson, an engineer who wanted to create a change in the fashion shoe industry. Sweden has a long tradition in fashion; our design, clothing, fashion photography, models and craftsmanship are sought after worldwide. Stinaa.J’s shoes for men and women have clear roots in Swedish design tradition, artisanal expertise, and functionality. Our collection spans the entire shoe closet – from sports shoes, sneakers, and dress shoes to flats and high heels. Once you’ve walked in a pair of our shoes, you’ll want that same experience in every type of shoe you own.
And one foot in well being
Fashion does not have to hurt. With over four decades of orthopedic science, our orthopedic technician Peter Hedström has developed a patented five-barrier orthopedic insole that restores the foot to its original shape. The unique insole has materials from the aerospace industry that relieve, supports, and repositions misaligned feet so the body returns to its natural posture. Knees, hips, and spine simply fall back into place. In the U.S., over 200 million people will, at some point in their lives, suffer from foot-related conditions, pain, and ultimately a reduced quality of life. Stinaa.J is a liberation movement for the feet of the world.
“Throughout history, people have had to “suffer to look good.” Fashion and orthopedics have never been a match. The time has come for a new kind of fashion shoe — one that opens the door to a larger, freer life.”
