The world of Stinaa.J

Stinaa.J was established in the spring of 2015 with the goal of revolutionizing an industry that often prioritizes style over comfort. By combining Swedish minimalist design with sustainable, high-quality craftsmanship and orthopedic expertise, we have created stylish orthopedic shoes designed to fit a variety of foot types.

Our patented orthopedic insoles are based on data from millions of 3D-scanned feet and over four decades of orthopedic experience. We use some of the world’s most cushioning materials to help ensure that the foot is supported throughout the day. Our insoles are designed to help the foot regain its natural form by supporting the arch while also providing stability and cushioning. Additionally, they are intended to increase foot stability and reduce the rotational forces the feet are exposed to. As a result, they may help decrease the risk of uneven pressure on the foot, knee, hip, and lower back. We have collaborated with some of the world’s foremost experts in orthopedic techniques and Europe’s most recognized shoe manufacturers.

Stina Andersson
Creative Director and Founder

Stina is a civil engineer with a background in sustainability, PR, and communication. Her passions include shoes, design, and health. She took the initiative to launch Stinaa.J because she was tired of compromising between style and comfort.

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Peter has worked as an orthopedic technician for over four decades and has helped some of the world’s top athletes. He has also assisted thousands of men and women in treating and preventing injuries. Peter is passionate about anatomy, biomechanics, health, shoes, and fashion. Being part of a team dedicated to developing and manufacturing what he believes to be the world's best flats, heels, and sports shoes is a dream come true.

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Peter Hedström
Chief Orthopedic Technician and CEO