Part I – The Stinaa.J Experience: Background story

Welcome to the first part of our serial where you will read about the Stinaa.J background story and what we do. To guide us, we have Peter; our very own Orthopaedic technician and co-founder.

Stinaa.J pink pumps

How was the brand Stinaa.J born?

Simply because we were tired of hurting and damaged feet. After being in the industry for more than 30 years, I’ve seen many patients in pain due to bad shoes on many different occasions such as weddings and workplaces. So when Stina contacted me with the urge to create a supportive and comfortable high heel, I instantly felt that this was something I wanted to be a part of!

Stinaa.J insoles

What makes the Stinaa.J insoles special?

The shape of the shoes and insoles are created after looking at more than one million 3D-scanned feet, from women all around the world. With that expertise of all the different shapes, strengths and weaknesses, we’ve developed two patented insoles. To make the shoes as supportive, cushioning and shaping as possible, we’ve added materials developed by NASA. These materials provides amazing support, and was originally developed to be used in space.

What does the Stinaa.J shoes do?

The patented insole, in combination with the unique characteristics of the shoes, reduce the pressure on the feet, legs, knees, hips and back of the wearer. They prevent pain and are in other words created for the woman walking in them.