The Summer Memo

Let us inspire you

This season’s most covetable summer shoes are an effortless addition to any closet – not to mention a failsafe way to elevate your off-duty look. In this summer memo you will find shoes that your body will love - from a picnic in the park to attending brunch and a gallery, or perhaps even a small celebration. Bring on the sunshine.

This is Roger Dupé

Amazing people

When Roger Dupé was younger he wanted to become a professional football player, but life took a different turn. At the age of 19 he was scouted by a model agency and today he is not only a famous model that you can see all over the world, he is also a successful entrepreneur who wants to make a difference in the world. He wants to inspire young people to dare to believe in themselves and to invest in their dreams no matter what background they have.

A word with the expert: Peter Hedström

Meet us

He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.

All Amazing people Let us inspire you Meet us Our shoes Technology

A collection of interviews with successful entrepreneurs to inspire you.

Let us share the story behind our patented innovation, styling tips and how Stinaa.J was born with you. This page is meant to invite you into our universe, for you to learn more about how shoes are created and why we would like to see a change in the industry. We’re eager to overall inspire you in your everyday life. So, sit back, feet up and let’s dive right into it! Read our general guideline on how to pack for your next trip, how to build the perfect shoe wardrobe or why we chose NASA materials as the foundation for our world patented insoles.