A word with the expert: Peter Hedström
He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.
This is William Värnild
William Värnild has not only been a makeup artist for almost two decades, he is also a brilliant PR pro. Not long ago he started the company PR TO GO, which is a digital PR agency that facilitates the daily work for stylists, journalists and influencers.
How the shoes are made
We started developing our future shoe line already in 2015. The shoes are created according to our “inside-to-outside” approach where the design of a shoe is created around and works together with an insole to maximize the effect and benefits for your feet, knees, hips and lower back.
This is Johan Andersson
Johan Andersson is not only the CEO of the family business Mellby Gård, he is also a passionated investor. His goal is to leave behind something better than what he took over, he is thinking for generations, that’s why he doesn’t make any plans for three or five years ahead.
This is Sarah Friar
Through building real-world connections with those nearby, Sarah Friar started NEXTDOOR with one purpose: to cultivate a kinder world where everyone has a neighborhood to rely on. "We help and encourage people to take online conversations offline and into the real world.
A collection of interviews with successful entrepreneurs to inspire you.
Let us share the story behind our patented innovation, styling tips and how Stinaa.J was born with you. This page is meant to invite you into our universe, for you to learn more about how shoes are created and why we would like to see a change in the industry. We’re eager to overall inspire you in your everyday life. So, sit back, feet up and let’s dive right into it! Read our general guideline on how to pack for your next trip, how to build the perfect shoe wardrobe or why we chose NASA materials as the foundation for our world patented insoles.