Innovation & Inspiration

The Essential Collection


Make a timeless statement with classic styles in inspiring colors from the SS20 collection. See our newest launch: Essential Collection!

Founder’s story: Stina Andersson

Founder's Story

Read our interview with Stina Andersson to find out how Stinaa.J was created. Our founder Stina tells us how the idea of creating orthopedic high heels came from, why she decided to quit her career within PR and what it took for her to really dare believe in her dream. Let us give you the story behind Stinaa.J, as told by our founder!

Memory foam


Our goal has always been to create the world's most comfortable heels. Our innovation prevents pain, injuries and can help already damaged feet. This is largely due to our three NASA materials, including memory foam.

All Founder's Story Innovation Inspiration Moments News Studio Experience

A collection of carefully selected posts within innovation & inspiration.

Let us share our patented innovation, styling tips and the Stinaa.J background story with you. This page is meant to invite you into the Stinaa.J universe in an inspiring way, where you can learn more about shoe innovation and why we think the shoe industry need to be revolutionized. Of course, we also want to share with you our favorite ways of styling all our styles and tell you the stories behind our bestsellers. So take a minute to read about what you should pack for your next trip, how to build the perfect shoe wardrobe or why we chose NASA materials as the foundation for our world patented insoles.