Innovation & Inspiration

Founder’s story: Linda Andersson

Founder's Story

This week, we have met with Linda Andersson. She run’s Sweden’s biggest baking blog along with two Instagram accounts’: “Lindas bakskola” and “Lindas matskola”. In addition, she has published four baking books, two are underway. The cherry on top? She’s a part-time self-employed hairdresser. It’s safe to say that she has a lot on her plate.

An insight in our insoles


Let us give you an insight in our world patented insoles, and share with you what we do and why we do it. Peter Hedström, orthopedic technician and co-founder, tells us about how the innovative Stinaa.J insole is made.

A word with the expert: Peter Hedström


He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.

All Founder's Story Innovation Inspiration Moments News Studio Experience

A collection of carefully selected posts within innovation & inspiration.

Let us share our patented innovation, styling tips and the Stinaa.J background story with you. This page is meant to invite you into the Stinaa.J universe in an inspiring way, where you can learn more about shoe innovation and why we think the shoe industry need to be revolutionized. Of course, we also want to share with you our favorite ways of styling all our styles and tell you the stories behind our bestsellers. So take a minute to read about what you should pack for your next trip, how to build the perfect shoe wardrobe or why we chose NASA materials as the foundation for our world patented insoles.