Innovation & Inspiration

Founder’s story: Linda Andersson

Founder's Story

This week, we have met with Linda Andersson. She run’s Sweden’s biggest baking blog along with two Instagram accounts’: “Lindas bakskola” and “Lindas matskola”. In addition, she has published four baking books, two are underway. The cherry on top? She’s a part-time self-employed hairdresser. It’s safe to say that she has a lot on her plate.

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An insight in our insoles

Innovation

Let us give you an insight in our world patented insoles, and share with you what we do and why we do it. Peter Hedström, orthopedic technician and co-founder, tells us about how the innovative Stinaa.J insole is made.

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A word with the expert: Peter Hedström

Inspiration

He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.

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Founder’s story: Linda Andersson

Founder's Story

This week, we have met with Linda Andersson. She run’s Sweden’s biggest baking blog along with two Instagram accounts’: “Lindas bakskola” and “Lindas matskola”. In addition, she has published four baking books, two are underway. The cherry on top? She’s a part-time self-employed hairdresser. It’s safe to say that she has a lot on her plate.

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Founder’s story: Tara Derakshan

Founder's Story

This week we've spoken to one of the two founders of popular perfume service Sniph, Tara Derakshan, to find out how she and her co-founder Lisa are transforming a traditional industry with innovation and passion. Tara tells us how we can all create a magical scent wardrobe, as well as why she would rather ask for forgiveness than for permission... Also, find out which scent Sniph have chosen for the Stinaa.J woman!

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Founder’s story: Mathilda Wibom Westerberg

Founder's Story

Get to know founder of popular bedding brand JUNIPER, Mathilda Wibom Westerberg, and find out why she never felt prepared to become an entrepreneur. Creating bedding from the finest cotton on earth with that luxury feel, Mathilda's brand JUNIPER focuses on bringing a hotel experience to her customers' own homes with a much reduced price tag. In this week's founder's story, read about how Mathilda decided to listen to her gut feeling and go for it, as well as her three top tips for anyone that wants to be an entrepreneur (spoiler: they're good!).

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A word with the expert: Peter Hedström

Inspiration

He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.

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Founder’s story: Josefine Persson

Founder's Story

For this installment of our interview series we sat down with our favorite go-to photographer, Josefine Persson. If you follow us on our social media you have most definitely seen her photographs. In this interview, Josephine shares how a trip to LA became her first stepping stone into becoming a freelance photographer, and why she recommends everyone to study self development. Find out her simple tip for others wanting to start their own business (hint: it's only two words)!

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Founder’s story: Moa Danielson

Founder's Story

In the second part of our series "Founder's story", we've caught up with Moa Danielson. She is the owner of fashion boutique QC Corner (a Stinaa.J retailer) and here tells us about making a job out of your passion. Read about about how bad experiences can be the best thing for forming a good idea, as well as how to get through both the good and the bad times of being an entrepreneur. See Moa's story here and shop our shoes at QC Corner in Gothenburg!

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The Essential Collection

Inspiration

Make a timeless statement with classic styles in inspiring colors from the SS20 collection. See our newest launch: Essential Collection!

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Founder’s story: Stina Andersson

Founder's Story

Read our interview with Stina Andersson to find out how Stinaa.J was created. Our founder Stina tells us how the idea of creating orthopedic high heels came from, why she decided to quit her career within PR and what it took for her to really dare believe in her dream. Let us give you the story behind Stinaa.J, as told by our founder!

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Our Bestseller Denise

Inspiration

A classic pump with a cushioning plateau, an insole with memory foam and a heel which comes either in 6cm or 9cm - What's not to love about our bestseller Denise?

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The Valentine’s edit

Inspiration

Valentine's day is just around the corner and we've let our founder Stina pick out the sweetest gift just for you. Read more about her wardrobe favorite this February!

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A collection of carefully selected posts within innovation & inspiration.

Let us share our patented innovation, styling tips and the Stinaa.J background story with you. This page is meant to invite you into the Stinaa.J universe in an inspiring way, where you can learn more about shoe innovation and why we think the shoe industry need to be revolutionized. Of course, we also want to share with you our favorite ways of styling all our styles and tell you the stories behind our bestsellers. So take a minute to read about what you should pack for your next trip, how to build the perfect shoe wardrobe or why we chose NASA materials as the foundation for our world patented insoles.