Innovation & Inspiration

The Essential Collection

Inspiration

Make a timeless statement with classic styles in inspiring colors from the SS20 collection. See our newest launch: Essential Collection!

Read article

Founder’s story: Stina Andersson

Founder's Story

Read our interview with Stina Andersson to find out how Stinaa.J was created. Our founder Stina tells us how the idea of creating orthopedic high heels came from, why she decided to quit her career within PR and what it took for her to really dare believe in her dream. Let us give you the story behind Stinaa.J, as told by our founder!

Read article

Memory foam

Innovation

Our goal has always been to create the world's most comfortable heels. Our innovation prevents pain, injuries and can help already damaged feet. This is largely due to our three NASA materials, including memory foam.

Read article

Founder’s story: Moa Danielson

Founder's Story

In the second part of our series "Founder's story", we've caught up with Moa Danielson. She is the owner of fashion boutique QC Corner (a Stinaa.J retailer) and here tells us about making a job out of your passion. Read about about how bad experiences can be the best thing for forming a good idea, as well as how to get through both the good and the bad times of being an entrepreneur. See Moa's story here and shop our shoes at QC Corner in Gothenburg!

Read article

The Essential Collection

Inspiration

Make a timeless statement with classic styles in inspiring colors from the SS20 collection. See our newest launch: Essential Collection!

Read article

Founder’s story: Stina Andersson

Founder's Story

Read our interview with Stina Andersson to find out how Stinaa.J was created. Our founder Stina tells us how the idea of creating orthopedic high heels came from, why she decided to quit her career within PR and what it took for her to really dare believe in her dream. Let us give you the story behind Stinaa.J, as told by our founder!

Read article

Our Bestseller Denise

Inspiration

A classic pump with a cushioning plateau, an insole with memory foam and a heel which comes either in 6cm or 9cm - What's not to love about our bestseller Denise?

Read article

The Valentine’s edit

Inspiration

Valentine's day is just around the corner and we've let our founder Stina pick out the sweetest gift just for you. Read more about her wardrobe favorite this February!

Read article

SS20: Behind the scenes

Inspiration

Let us take you behind the scenes of creating our SS20 collection! Here we let Stina guide us through her vision of the spring collection, the choice of colors and materials, as well as her styling tips for both heels and flats.

Read article

Your perfect shoe wardrobe

Inspiration

Thinking about how to build your perfect shoe wardrobe? We hope to inspire you with our heels, flats and sneakers!

Read article

An insight in our insoles

Innovation

Let us give you an insight in our world patented insoles, and share with you what we do and why we do it. Peter Hedström, orthopedic technician and co-founder, tells us about how the innovative Stinaa.J insole is made.

Read article

The pumps guide

Inspiration

If you ask us, our heels suit any occasion. Here you can read about our personal favorites when it comes to our different pumps.

Read article

Pack for your weekend trip

Inspiration

A stuffed travel bag and no idea about which shoes to bring? We'll help you pack for your next weekend trip!

Read article

A collection of carefully selected posts within innovation & inspiration.

Let us share our patented innovation, styling tips and the Stinaa.J background story with you. This page is meant to invite you into the Stinaa.J universe in an inspiring way, where you can learn more about shoe innovation and why we think the shoe industry need to be revolutionized. Of course, we also want to share with you our favorite ways of styling all our styles and tell you the stories behind our bestsellers. So take a minute to read about what you should pack for your next trip, how to build the perfect shoe wardrobe or why we chose NASA materials as the foundation for our world patented insoles.