Founder’s story: Tara Derakshan
This week we've spoken to one of the two founders of popular perfume service Sniph, Tara Derakshan, to find out how she and her co-founder Lisa are transforming a traditional industry with innovation and passion. Tara tells us how we can all create a magical scent wardrobe, as well as why she would rather ask for forgiveness than for permission... Also, find out which scent Sniph have chosen for the Stinaa.J woman!
Founder’s story: Mathilda Wibom Westerberg
Get to know founder of popular bedding brand JUNIPER, Mathilda Wibom Westerberg, and find out why she never felt prepared to become an entrepreneur. Creating bedding from the finest cotton on earth with that luxury feel, Mathilda's brand JUNIPER focuses on bringing a hotel experience to her customers' own homes with a much reduced price tag. In this week's founder's story, read about how Mathilda decided to listen to her gut feeling and go for it, as well as her three top tips for anyone that wants to be an entrepreneur (spoiler: they're good!).
A word with the expert: Peter Hedström
He's the man behind our world patented insole and has been with our brand since day one; our very own orthopedic expert Peter Hedström. Here he shares his journey from working with the world's top athletes to working with developing high heels to prevent pain and injury in women. Find out where his passion for treating the human body started, as well as how he plans to bring Stinaa.J to all the women of the world.
Founder’s story: Josefine Persson
For this installment of our interview series we sat down with our favorite go-to photographer, Josefine Persson. If you follow us on our social media you have most definitely seen her photographs. In this interview, Josephine shares how a trip to LA became her first stepping stone into becoming a freelance photographer, and why she recommends everyone to study self development. Find out her simple tip for others wanting to start their own business (hint: it's only two words)!
Founder’s story: Moa Danielson
In the second part of our series "Founder's story", we've caught up with Moa Danielson. She is the owner of fashion boutique QC Corner (a Stinaa.J retailer) and here tells us about making a job out of your passion. Read about about how bad experiences can be the best thing for forming a good idea, as well as how to get through both the good and the bad times of being an entrepreneur. See Moa's story here and shop our shoes at QC Corner in Gothenburg!